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Cover Story
Super Smelly: A Game - Changing Personal Care Product Portfolio For Generation Z
Becoming the most pivotal generation for beauty retail, Gen Z consumers have been named the biggest cohort of beauty spenders with female Gen Zers now spending USD 368 annually on beauty, up 18 percent year on year, according to a recent report by WGSN. This means that the market should set out to research and understand their needs to be able to cater to the consumers of tomorrow. According to McKinsey, with a considerable demographic shift by 2025, Gen Z will constitute the same share of Asia's population as millennials - approximately 25 percent. Understanding the dire need for safe and effective personal care products, SuperSmelly is a first of its kind brand that makes toxin-free products, especially for Generation Z, and has claimed its own space on the shelf. It is also the...
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