Over the past decade, India’s entrepreneurial landscape has undergone a notable transformation, with women making significant strides across various sectors, largely due to the efforts of the Women Entrepreneurs Enablement Forums. Bain & Co reports that India is home to about 15.7 million women-led businesses, representing 22 percent of the total entrepreneurial sector. With additional support and encouragement, this number could potentially grow to 30 million. Despite these advancements, women still encounter specific challenges like access to funding, garnering legal support or leveraging technology that hinder their business growth. EWA Catalyst Council is a burgeoning entity within the industry dedicated to supporting women entrepreneurs that offers a range of workshops, training programs, and resources designed to enhance skills across diverse business domains, including leadership, finance, marketing, and technology.

In the EWA Catalyst Council, EWA depicts Enable Women’s Achievement. Right from the initial stages of brand development, where the organization designs an engaging and visually appealing logo, to managing the intricate legal processes of womenled startups, it ensures every aspect of its clients’ journey is handled with precision and care. The forum’s comprehensive services further extend to enhancing the digital footprint of clients through strategic digital marketing and sophisticated website development. “We are committed to fortifying the skillsets of women entrepreneurs, equipping them with the confidence and expertise needed to effectively overcome the challenges associated with scaling their businesses”, says Ranjeeta Greta Chatterjee, Founder.

Deeply Immersed in Creative Pursuit

EWA Catalyst Council undertakes an in-depth analysis of each stage in its clients’ product journeys, providing expert assistance across various domains such as design, packaging and product development. It offers a holistic approach to branding, ensuring that every aspect, including customized stationary, is meticulously managed with both precision and artistic sophistication. The organization’s dedication to detail and creativity guarantees that each component of the product’s lifecycle is seamlessly integrated and enhanced, reflecting a commitment to excellence and a nuanced understanding of its clients’ needs.

EWA Catalyst Council also excels in providing unparalleled support in navigating the complexities of government grants which is usually considered as a formidable task. Its expert team adeptly guides women entrepreneurs through the intricate application process, facilitating effortless access to vital resources and empowering businesses to achieve their full potential. Additionally, the organization plays a crucial role in facilitating the client’s entry into the e-commerce realm, offering support with onboarding, account management and ensuring a smooth transition into the online marketplace.

Industry-Specific Master classes for Seasoned Professionals

EWA Catalyst Council is dedicated to harnessing the power of specialized knowledge and tailored insights to drive business growth. Therefore, it organizes sector specific industry meets, offering its members the rare opportunity to engage directly with industry experts in one-on-one sessions. These intimate gatherings transcend mere knowledge acquisition for women entrepreneurs, offering an opportunity to explore the nuanced dynamics of their domain of interest, cultivate substantial connections and uncover previously hidden opportunities. "EWA is your all-in-one solution for entrepreneurial success. As a membership-based platform, it's designed for those with a serious growth mindset who understand the value of what we offer", shares Ranjeeta.

EWA Catalyst Council aids in refining entrepreneur’s messaging to enhance its resonance with their target audience, effectively addressing potential objections & accentuating the critical selling points

EWA Catalyst Council delivers exclusive masterclasses that bring together leading industry experts to offer critical insights aimed at driving members’ businesses forward. These masterclasses encompass an extensive range of topics, from mastering marketing strategies to refining financial acumen. Each session is thoroughly designed to address the specific needs and challenges faced by women in business, ensuring that the content is not only relevant but also actionable. By participating in these master classes, members gain access to the expertise and knowledge necessary to enhance their business operations and achieve their strategic goals.

Disruptive Pitching Strategies

EWA Catalyst Council hosts an innovative pitching program that empowers ambitious women entrepreneurs and professionals by honing their pitching skills. Through this program, participants receive bespoke training on advanced pitching strategies, allowing them to craft persuasive narratives and present them with enhanced confidence. The initiative aims to elevate their ability to capture and engage audiences, ultimately supporting their success and growth in competitive environments.

EWA designed bespoke channels to help women-led ventures secure funding, including grants, loans and investment opportunities. By strategically engaging with angel investors, venture capitalists and other funding sources, the organization seeks to address the significant challenge of acquiring sufficient financial resources.

Future Endeavours

As it moves forward, EWA Catalyst Council is committed to broadening its reach by establishing its platform in additional cities across the nation. Its goal is to extend comprehensive support to a growing number of women-led enterprises throughout the country, assisting them in their entrepreneurial endeavors and helping to foster their business success on a larger scale. By extending its assistance to a larger audience, the organization aspires to contribute meaningfully to the entrepreneurial ecosystem and drive growth on a national scale.