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Delhi is fostering entrepreneurship through mentoring, networking, education, incubation and funding

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Nandini Mukherjee, Managing EditorIn the age of globalization with advancements in information technology and increased connectivity, the realm of marketing has undergone a sea of change. Traditional marketing involved brick and mortar retail outlets, malls and multiplexes. This has now been replaced by e-Commerce - a new frontier for marketing. Increased spending on advertising, celebrity endorsements, customer-friendly websites, the plethora of products and services available online and easy access to these through social media have re-invented marketing completely. Several startups have ventured into this space to solve problems for their users, as they believe connecting with right users is
about personalized marketing at scale.

The growth of such start-ups in Delhi has been quite interesting. Being the country's capital seems to have worked wonders for Delhi's startup ecosystem. Startups in Delhi NCR have easy access to important government offices, top talent from institutes such as IIT Delhi and Delhi College of Engineering, amongst others. Consequently, several companies have set up their delivery centres and liaison offices in Noida, Delhi, and Gurugram in order to take advantage of the high-quality infrastructure, manpower, real estate, and supportive government policies. In fact, there are several startup incubators and accelerators in the region associated with the government, educational institutions, and venture capitalists.

In our current edition, we have featured a list of "10 Best Startups in Delhi Marketing". The list consists of distinctive startups that are doing great in marketing and might soon enough make a huge mark in the business world. Regardless of the structural challenges posed to the IT sector in India, Delhi NCR offers a dynamic and highly-functioning ecosystem that sees investors, government policymakers, skilled professionals and entrepreneurs, and startup incubators and accelerators. These positives coupled with its expanded territory and excellent connectivity and infrastructure make it look like Delhi NCR slow and steady can grow to be known as India's top startup hub.