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Startups are the New Financial Planners

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Nandini Mukherjee, Managing EditorThe financial services industry is being shaken by the tech revolution that is reshaping the world. And Wealth Management is not unfamiliar with this transformation. This industry has experienced a massive transformation with young digital disruptors and private banks venturing out of the main commercial hubs in search of untapped profit and potential in second-tier cities. Conventionally, wealth management has always been restricted to high net worth individuals, however with the advent of technology and adoption of digital transactions in financial services, the role of technology in wealth advisory has attained potential to make it accessible to the larger masses.
In recent years, the industry has witnessed the rise of a tech-based alternative to conventional wealth advisory start-ups which has continued to transform itself with robo-advisors, digital brokerage, and micro-investment platforms. Many of these start-ups are innovating on both assets and liabilities sides of an individual's balance sheet. On the assets side, they are focused on creating technology-driven investment products in online trading, mutual funds, algorithmic trading, thematic investments, ETFs and debt investment products such as peer-to-peer lending or invoice discounting. On the liabilities side, multiple start-ups are trying to solve the problem of access to credit either through online personal, car, home loan platforms, switching housing loans, or even digitizing age-old practices such as gold loans. These start-ups have found the perfect breeding ground to grow, they are faster, and more flexible when change is needed to survive.

In our current edition, we have featured a list of "10 Best Wealth Management Startups". These start-ups device financial strategies and have the expertise in the field of taking critical financial decisions for you, should the need arise. We also recommend reading our cover story on Midas Finserv, an Independent boutique Wealth Management firm providing professional wealth management services to over 4000+ clients throughout India.