With increased exposure to western food items, the new age Indian consumer is blessed with abundant food choices. The food processing industry is witnessing the entry of a number of unique, homegrown brands that are filling gaps left by the established FMCG giants. One such brand Waffle Mill, is introducing a variety of unique packaged waffles to the Indian Market. Sahil Engineer, the founder of Waffle Mill, commenced his entrepreneurial journey when he decided to industrialize and diversify his aunt's home-based Frozen Waffle business. Since launching the brand in 2018, Waffle Mill has introduced 5 SKUs and supplies to over 300 retailers across 5 cities.
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