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Waffle Mill: Introducing Premium Packaged Waffles To The Indian Market
With increased exposure to western food items, the new age Indian consumer is blessed with abundant food choices. The food processing industry is witnessing the entry of a number of unique, homegrown brands that are filling gaps left by the established FMCG giants. One such brand Waffle Mill, is introducing a variety of unique packaged waffles to the Indian Market. Sahil Engineer, the founder of Waffle Mill, commenced his entrepreneurial journey when he decided to industrialize and diversify his aunt's home-based Frozen Waffle business. Since launching the brand in 2018, Waffle Mill has introduced 5 SKUs and supplies to over 300 retailers across 5 cities.
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