The needs of brands and their audiences have set off a boom in the brand experience space. What used to be an afterthought or bolt-on to a traditional integrated campaign is now considered worthy of special attention. Possible brand experience executions have expanded from basic sampling into a variety of unpredictable forms and strategy now plays an increasingly important role in it. Because of this, a new wave of trends is shaping the brand experience industry. Riding the wave of trends is Mumbai-based Blackboard Communications, a trusted brand experience agency offering bespoke experiential and event production solutions to propel brands to the industry forefront. The company creates experiences where people can connect with brands the same way they connect with each other. The...
Sujith Vasudevan, Special Editor
Sandiip Kapur, Founder & President, Promodome Group
Siddharth Kukatlapalli, Co-Founder & Chief Business Officer, Syntizen
Jay Krishnan, CEO, T-Hub
Amit Mondal, Founder, Pulpkey
Arun Kumar Singh, SVP & Global Services Delivery Head, Quinnox