Traditional Indian snack Direct-to-Consumer (D2C) startups are rising, leveraging the growing demand for authentic, healthy, and convenient ethnic snacks. These startups are disrupting the traditional snacking market dominated by multinational brands by offering unique and regional snack options directly to consumers. The COVID-19 pandemic has further boosted the growth of Indian snack D2C startups as consumers increasingly seek out healthy and affordable snacking options while staying at home. With a focus on using high-quality ingredients and traditional preparation methods, these startups are tapping into the nostalgia and cultural identity of Indian consumers living away from home. Sitara Foods is an innovative food company that was founded in 2019 with a mission to celebrate the rich and authentic flavors of Indian cuisine while promoting sustainability and inclusivity. With a commitment to using only the freshest ingredients sourced from local farmers and empowering elderly household women, Sitara Foods offers a diverse range of healthy and ecofriendly traditional Indian snacks and sweets.

Customers in the food industry are often concerned about the quality, authenticity, and freshness of the products they purchase. They also expect various options to cater to their diverse tastes and preferences. Another pain point is the availability of healthy and organic options and concerns about the environmental impact of the packaging and transportation of food products. Sitara Foods has transformed remarkably from a small homemade pickle business to a successful food company catering to a diverse customer base. Sitara Foods’ unique selling point lies in its focus on using fresh and authentic ingredients, promoting inclusivity and sustainability, and providing customers with a memorable experience.


To cater to the needs and preferences of its customers, Sitara Foods has built a sophisticated website using the latest technologies such as React JS, React Native, Node JS, and Rendertron to provide a fast and responsive online platform for customers to explore their range of products, place orders, and track shipments. Moreover, Sitara Foods uses multi-layer and modified atmospheric packing technology for its food products to ensure that they are fresh and of the highest quality when they reach customers. Sitara Foods was founded by passionate homemakers with the aim of spreading their love for traditional Indian cuisine made with fresh and locally sourced ingredients to people around the world.

The company has achieved remarkable success in the food industry and has shipped its authentic homemade food products to 70 countries. Sitara Foods stands out as one of the few companies in India that has implemented a 4-line fully automated MAP packing line, showcasing its use of advanced technology in its operations.Its consistent revenue growth over the years is a testament to the company's ability to meet the needs and preferences of its customers. Sitara Foods is committed to social responsibility, and provides employment opportunities to rural women, thereby contributing to the rural economy. “With a customer satisfaction rate of 92 percent and a positive customer

reputation rate of 74 percent, Sitara Foods places a high priority on quality and customer satisfaction”, Sreekanth Bolla, CEO, Sitara Foods.

Satisfy Your Cravings for Authentic Indian Cuisine
Sitara Foods is a cutting-edge food company that specializes in producing and delivering a wide range of premium and authentic Indian food products. Its offerings include traditional Indian snacks, chutney powders, pickles, karam podis, and sweets made using only the highest quality ingredients sourced directly from local farmers and suppliers. Sitara Foods is committed to delivering an exceptional culinary experience to its customers, which they achieve through their diverse range of high-quality and unique traditional Indian snacks that leave a lasting impression on the taste buds.The company's advanced technology infrastructure is seamlessly integrated into its business processes, automating the packing and storing process, and streamlining logistics operations for timely product delivery to customers. “Sitara Foods’ Chicken Pickle, Mango Pickle, Tomato Pickle, and Mutton Pickle have gained popularity among numerous Tollywood and some Bollywood celebrities, making them a favored choice”, says Sreekanth Bolla.

Bringing the authentic flavors of india to your plate, sitara foods is a taste of tradition & a celebration of culture

Sitara Foods started with just two home makers with pickling experience and has now expanded into a team of 71 professionals specializing in operations, sales, marketing, and product development. Their expertise in food production, supply chain management, e-commerce, digital marketing, and customer service has been instrumental in the company's success. Sitara Foods' emphasis on innovation, quality, and meeting customer needs has been pivotal in driving its growth. The team collaborates with local farmers and suppliers to source high-quality ingredients and develop new and unique products that cater to changing consumer preferences. What sets Sitara Foods apart is its unwavering focus on using fresh and authentic ingredients sourced directly from local farmers and farmer groups, employing traditional cooking techniques and promoting sustainability. The company empowers marginalized communities by employing elderly household women above 50 in their rural kitchens, promoting inclusivity.

Sitara Foods uses eco friendly practices to deliver its products, and their packaging materials are super strong, leak-proof, made from virgin recyclable plastics, and delivered through fast delivery services such as Bluedart and DHL. The company's use of CPet packing trays and durable pouch packing holding up to 250 kgs of weight makes their products ideal for customers traveling abroad. Furthermore, the company’s certifications from ISO, US FDA, APEDA, and Halal are a testament to their strong commitment to ensuring the highest quality and safety standards in their products. Sitara Foods has been recognized and celebrated worldwide for its achievements and contributions to the industry.They were featured by Google as a Small Business Hero and recognized as the Best Food Startup on Women Entrepreneurship 2022. The company is also certified by Startup India, which recognizes and supports innovative startups, and is approved by MSME, which supports and promotes the growth of micro, small, and medium enterprises.


Sitara Foods has set its sights on expanding its reach globally and growing its portfolio by exploring various strategies. These include the development of new products, the exploration of new sales channels, and the use of innovative packaging and marketing techniques. To achieve this, the company has partnered with Indian grocery stores in numerous countries, such as the USA, Canada, and Australia, and has tied up with supermarkets and sales channels in various North Indian cities. Sitara Foods is also experimenting with a hybrid online sales model through platforms like Big basket, Zomato, Swiggy, and Dunzo, while simultaneously piloting a franchise expansion in Bangalore and Dallas, Texas.

The company is also exploring new packaging techniques, such as modified atmospheric packaging, to prolong the shelf life and freshness of its products. In addition to this, Sitara Foods is planning to set up airport stalls, event marketing, and display stalls in various countries. The company also plans to advertise in movie theatres where Indian movies are screened and launch snack sachets on flights, as well as expanding into the mass retail segment. Finally, Sitara Foods aims to launch new products, such as chicken pickle rice and other rice, on airlines and cruises, leveraging their good shelf life and zero-wastage characteristics.