Siliconindia Magazine

Cover Story

Sitara Foods: Embark On A Flavorful Journey, Where Authentic Indian Food Products Awaits You

Traditional Indian snack Direct-to-Consumer (D2C) startups are rising, leveraging the growing demand for authentic, healthy, and convenient ethnic snacks. These startups are disrupting the traditional snacking market dominated by multinational brands by offering unique and regional snack options directly to consumers. The COVID-19 pandemic has further boosted the growth of Indian snack D2C startups as consumers increasingly seek out healthy and affordable snacking options while staying at home. With a focus on using high-quality ingredients and traditional preparation methods, these startups are tapping into the nostalgia and cultural identity of Indian consumers living away from home. Sitara Foods is an innovative food company that was founded in 2019 with a mission to celebrate the...