Siliconindia Magazine

Cover Story

Meanbuy: The Future of Online Shopping

The goal of every single e-commerce retailer is to find a solid way that leads them to improve their business. Personalized and segmented emails, delivering great user experience and customer support, publishing good performing ad and the list goes on. All of these efforts have a great impact on the success of an online business. Added to this is the effective pricing strategy through flexible pricing that retailers use to boost e-commerce success. While flexible pricing is not a completely new approach, e-commerce retailers have been using it more of late. Most of them were randomly optimizing their prices and changing them manually based on internal decisions. However, because of the increase in online price competition, and thanks to greater market intelligence and sophisticated...