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Cover Story
Wylth: Empowering Financial Advisors With A Revolutionary Multi-Asset Platform
The role of an independent financial advisor (IFA) has been reaping perceptible impetus in recent years, due to multiple factors, including the increase in public awareness and regulatory support. However, financial advisors continue to grapple with various constraints, primarily in managing assets and achieving customer bonding. Set off on a pursuit of such challenges, Amit Shah, a dynamic entrepreneur and financial industry doyen, conducted a survey in 2019 - 2020 in collaboration with a prominent market intelligence & research company, which revealed that financial advisors spend 30–60 percent of their time on operational tasks subsequently reducing the time spent engaging with customers to understand their needs and build a trusting relationship. The study also underscored the...
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