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Cover Story
Citta: A Premium Baby Bath & Skincare Brand Offering A Perfect Harmony Of Traditional Wisdom, Science & Convenience
The 21st century has brought a new horizon for scientific innovation in the baby care industry, and the market is expanding rapidly due to increased product innovation, personalization, and inexpensive pricing of baby care products around the country. The market dynamics have changed over the past several years due to millennial parents' growing need for more transparency in the ingredients of baby care products. Baby skin care purchases are heavily influenced by the product's formulation, benefits, suitability for a baby's skin and health, ease of use, and value for money. Prominent market leaders and newcomers have created unique skincare and hygienic collections for newborns to meet consumer demand, but only some cater to the premium baby skincare segment. Established in 2021, CITTA...
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