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Baby Grooming & Skin Care - 'Made Safe'

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A mother makes a home, but it is her baby that makes the family complete'. There is no greater joy for a father and mother than giving birth to a baby, living through every moment in its infancy, and making sure the very best of everything it needs to be cared and nourished. Thus, today's parents are very picky when it comes to selecting baby care products and go to any lengths necessary in doing so. As a result, baby care products are in great demand in recent times.

According to a recent study from Knowledge Sourcing Intelligence, the Indian baby care products market which stood at $7.71 billion in 2020 is expected to be worth $14.58 billion by 2027, growing at a CAGR of 9.52 percent during the forecast period. Growing disposable income among today's parents, increased literacy rate among women and growing consumer awareness about the industry are among the key actors fuelling this market growth. Additionally, India being the second most populous nation is another aspect that is enabling this rapid market growth. As a result, a lot of new companies are foraying into the baby products realm recently, each wanting to create a niche for themselves in the industry.

However, given the diverse variety of products the segment comprises of such as food products, skin & hair care products, feeding & nursing products, toiletries and many more a lot of emphasis is being laid by parents and governing & regulatory bodies pertaining to the quality standards of these products. The government is thus keeping a strict vigil on each brand and ensuring that all regulations are being adhered by the manufacturers. The recent license cancellation of a multinational baby powder brand by Maharashtra government is a clear indication of how seriously the government is in this regard. As a result, the parents are in a dilemma as to which brand to opt for their baby care needs.

With an intention to guide parents through this dilemma, we at Startupcity bring to you a list of `10 Best Baby Product Startups ­ 2023'. The following archive has been compiled after a thorough research of each company across various critical parameters, and we hope this list eases the baby care journey of every parent.
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