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Cover Story
Dreams Events & Services: Dream. Design. Deliver.
Events are becoming a powerful tool around the world to create brand loyalty, introduce products, and generate revenue for organizations. As a concept, it has been around for a long time but it is just now that businesses have begun to pay more attention to the services that are offered. The industry has evolved a lot in the past few years and is now re-defining itself in the view of the manifold growth of the various happenings in the commercial as well as in the non-commercial world. With this rise in popularity of events, a growing number of young entrepreneurs have launched event planning start-ups in India. These start-ups are working to upgrade the industry and develop solutions that help businesses more effectively leverage events while improving the overall consumer experience....
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