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Cover Story
Aasnaa:On A Mission To Achieve The Good Life
There is a global consumer movement towards more natural, less processed foods; rediscovering traditional recipes and respecting the inherited wisdom of local communities. Traditional foods is therefore witnessing a surge in demand. India too has seen the emergence of numerous brands and hundreds of products especially in the D2C channel attempting to ride this wave. Aasnaa is one such brand but with a difference. They focus on working with local communities to empower them to make a better living leveraging this trend for organic or minimally processed foods. “Brand Aasnaa believes there are three guiding principles for the Good Life; Traditional is tasty, Natural is better and Health is a habit.
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