Siliconindia Magazine

Cover Story

Sneakare For The Love Of Sneakers

Certainly it's not about the shoes, but to do something legendary you need to take care of those pairs. Nowadays, shoe care is on the retreat. Young people rarely have a shoe cabinet where they regularly clean and polish their footwear. According to a recent survey, 70% of 14-19-year-olds polish their shoes “rarely”or “never”. Of the 20 to 29-year-olds, it's 60% and the 60 to 65-year-olds 25%. 47% of the 60 to 65-year-olds clean their shoes at least once a week. For the 20 to 29-year-olds, it is only 18%. Shoes have become a fashion product and there is a wide range of inexpensive footwear, where longterm maintenance is no longer in proportion. In order to meet the trend, the manufacturers' attention to shoe polish is now focused on efficient and fast shoe cleaning. The...