Siliconindia Magazine

Cover Story

Radical Design: Client-Inspired Branding Solutions

India has a plethora of creativity and top notch advertising and branding agencies. A successful branding exercise will connect the end consumer to the brand.The content, logos, websites, or any other material designed by the branding agency should ideally lead to making the brand more relatable to the end consumers. While creating great design and creativity consistently plays an important role, emotional connection will drive the success of the brand in the market. It is crucial to determine the purpose of any exercise whether it is branding or marketing, without which a general design exercise will not give the clients the results they aspire. Radical Design, with its out-of-the-box thinking, takes an innovative approach to providing the best branding solutions to its clients. At...