Siliconindia Magazine

Cover Story

NeoNiche Integrated Solutions: Helping Brands Create Seamless End-to-End Experiences

They say the customer is the king. Every business - online or offline asserts to be committed to rendering customer satisfaction. In today’s marketing world where the customer is the reason why any business survives, it is critical to satisfy their needs and keep them delightful. In the digital age, brands want to interact with their consumers directly in fact, instil their brand’s identity in their minds. To do that, they resort to unimaginable strategies and techniques to create dynamic brand impressions. One of the most efficient marketing tactics to communicate deeply with consumers is by creating unique experiences via experiential marketing. Unlike traditional marketing, experiential marketing aims to address as many senses as possible; to evoke an emotional brand connect that...