They say the customer is the king. Every business - online or offline asserts to be committed to rendering customer satisfaction. In today’s marketing world where the customer is the reason why any business survives, it is critical to satisfy their needs and keep them delightful. In the digital age, brands want to interact with their consumers directly in fact, instil their brand’s identity in their minds. To do that, they resort to unimaginable strategies and techniques to create dynamic brand impressions. One of the most efficient marketing tactics to communicate deeply with consumers is by creating unique experiences via experiential marketing. Unlike traditional marketing, experiential marketing aims to address as many senses as possible; to evoke an emotional brand connect that...
Ashish Khanna, MD & CEO, Tata Power Solar and President, Tata Power (Renewables)
Kaustabh Chakraborty, Senior VP – Operations, Urban Ladder
Nilofar Sait, Head - Strategy Execution & Ashika Jain, Consultant Psychologist, Ambrosian
Rohit Saboo, President & CEO, National Engineering Industries Ltd.
Abhijit Butala, Director Engineering, Marmon Food and Beverage
Gaurav Sachdeva, Managing Director, JSW Ventures
Bharat Panchal, Chief Risk Officer - India, Middle-East & Africa, FIS
Brijraj Vaghani, Founder & CEO, Ridlr