• NeoNiche Integrated Solutions: Helping Brands Create Seamless End-to-End Experiences
  • Cover Story

    NeoNiche Integrated Solutions: Helping Brands Create Seamless End-to-End Experiences

    They say the customer is the king. Every business - online or offline asserts to be committed to rendering customer satisfaction. In today’s marketing world where the customer is the reason why any business survives, it is critical to satisfy their needs and keep them delightful. In the digital age, brands want to interact with their consumers directly in fact, instil their brand’s identity in their minds. To do that, they resort to unimaginable strategies and techniques to create dynamic brand impressions. One of the most efficient marketing tactics to communicate deeply with consumers is by creating unique experiences via experiential marketing. Unlike traditional marketing, experiential marketing aims to address as many senses as possible; to evoke an emotional brand connect that...

Content

The Principles of Workforce Development

Ashish Khanna, MD & CEO, Tata Power Solar and President, Tata Power (Renewables)

Leveraging Supplies & Efficiency in Business

Kaustabh Chakraborty, Senior VP – Operations, Urban Ladder

Why India Needs Mental Health Friendly Workplaces

Nilofar Sait, Head - Strategy Execution & Ashika Jain, Consultant Psychologist, Ambrosian

Riding the Digital Wave to Build Factories of the Future

Rohit Saboo, President & CEO, National Engineering Industries Ltd.

The Accelerating Growth of E-Commerce in India

Abhijit Butala, Director Engineering, Marmon Food and Beverage

Managing Start-up Risks

Bharat Panchal, Chief Risk Officer - India, Middle-East & Africa, FIS

Direct Selling in the New Economy

Brijraj Vaghani, Founder & CEO, Ridlr