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Cover Story
Zinema Entertaiment: Bridging Young Filmmakers To Various Media Platforms With Resources
The Indian media and entertainment touched USD 18 billion in 2020 and is projected to grow to USD 29 billion approximately by 2023 registering a CAGR of 17 percent. The growth is attributed to widespread expansion of internet services across the country, and increasing availability of smartphones and computers, thus culminating in acceleration in adoption of digital platforms among users. Certainly, the emergence of OTT platforms has amplified the demand for new content. We can witness people having extremely easy access to cinematic contents all over the globe. This phenomenon is creating a space for independent and regional filmmakers to showcase plethora of quality contents. But it is still a challenge for them to reach out to OTT platforms or arrange for theatrical distribution as...
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