• BECAUSE: Telescopic View & In - Depth Approach to Building Impactful Brand Identities
  • Cover Story

    BECAUSE: Telescopic View & In - Depth Approach to Building Impactful Brand Identities

    In today's hyper digitized world, Social Media has established itself as one of the most powerful tools for creating content and engaging consumers. Furthermore, by reorganizing the marketplace, it has created a new breed of powerful & sophisticated customer base that is difficult to influence, persuade, and even retain. As populism has grown in recent years, businesses & companies realizing its transitional benefits have adopted social media as their medium of marketing. The ongoing COVID-19 pandemic has acted as a catalyst for the adoption of social media as the communication platform of choice for companies worldwide. With the birth of numerous startups in the digital marketing sector, 2020 has been a remarkable year. In Dentsu India's Digital Report 2021, digital media is expected...

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