• Mobavenue: Adtech Platform Offering Tailored Media Planning & Campaign Execution

  • Cover Story

    Mobavenue: Adtech Platform Offering Tailored Media Planning & Campaign Execution

    As digital advertising takes upright on the scale, the advertising technology (adTech) space seems to be a lucrative zone among investors. According to the current data, the Ad spending in the Digital Advertising market is projected to reach US$616.00 bn by the end of 2022. In the marketing language, adtech refers to the digital methodology used to interact and engage with customers. Online platforms used through digital marketing channels and lead generation have now become a hustle among brands to attract more traction. Customer acquisition is an essential goal for brands today, and they go further to attain brand loyalty. The key lies in customer engagement with the brand; the more the customer interacts with it, the easier it becomes to communicate the brand motive, leading to...

Content

Technologies Propelling Brands toward Success

Emmanuel Christi Das, Managing Editor

Creative Advertising: Balancing Between Idea & Purchase Behaviour

Team Startupcity

Investing in Commercial Real Estate: Pros & Cons, Tax Implications Explained

Anurag Goel, Director, Goel Ganga Developments

Coworking Sector to Emerge Stronger in 2023

Suren Goyal, Partner, RPS Group

Embracing New-age Technology in R&D & Innovation

Dr. Richard Lobo, Head- Innovation & CQH, Tata Chemicals

Daddy doesn't pay you to make friends - Can you blame the failure of your startup on the economy?

Gauri Bhatia, Founder, TUS

Role of Emerging Technologies like AI/ML in Strengthening the Cyber Security Framework

Praveen Patil Kulkarni, Country Manager - Security Risk & Governance, Micro Focus

The Digital Upheaval and Customer Experience (CX)

Mohan Krishnaraj, Vice President & Global Head, HARMAN International (A Samsung Company)