As digital advertising takes upright on the scale, the advertising technology (adTech) space seems to be a lucrative zone among investors. According to the current data, the Ad spending in the Digital Advertising market is projected to reach US$616.00 bn by the end of 2022. In the marketing language, adtech refers to the digital methodology used to interact and engage with customers. Online platforms used through digital marketing channels and lead generation have now become a hustle among brands to attract more traction. Customer acquisition is an essential goal for brands today, and they go further to attain brand loyalty. The key lies in customer engagement with the brand; the more the customer interacts with it, the easier it becomes to communicate the brand motive, leading to...
Emmanuel Christi Das, Managing Editor
Anurag Goel, Director, Goel Ganga Developments
Suren Goyal, Partner, RPS Group
Dr. Richard Lobo, Head- Innovation & CQH, Tata Chemicals
Gauri Bhatia, Founder, TUS
Praveen Patil Kulkarni, Country Manager - Security Risk & Governance, Micro Focus
Mohan Krishnaraj, Vice President & Global Head, HARMAN International (A Samsung Company)