Mobavenue: Adtech Platform Offering Tailored Media Planning & Campaign Execution

Kunal Kothari, Co-Founder & Chief Growth Officer

Kunal Kothari

Co-Founder & Chief Growth Officer

As digital advertising takes upright on the scale, the advertising technology(adTech) space seems to be a lucrative zone among investors. According to the current data, the Ad spending in the Digital Advertising market is projected to reach US$616.00bn by the end of 2022. In the marketing language, adtech refers to the digital methodology used to interact and engage with customers. Online platforms used through digital marketing channels and lead generation have now become a hustle among brands to attract more traction. Customer acquisition is an essential goal for brands today, and they go further to attain brand loyalty. The key lies in customer engagement with the brand the more the customer interacts with it, the easier it becomes to communicate the brand motive, leading to conversion.

Established in 2017, Mabavenue is a growth and tech platform empowering brands, agencies and publishers with MadTech(MarTech & AdTech) solutions for its clients. The company drives skilled execution and powerful brand insight on mobile by leveraging video, social, native, and display to reach its partners' most valuable users. Mobavenue offices are based in nine locations Delhi, Mumbai, Bengaluru, Singapore, Jakarta, Kuala Lumpur, Dubai, Sydney and London.

Revenue Generation & Retargeting
The era of digital India has witnessed a lot more techrelated marketing gambits with results that make an actual difference. With the rise of the virtual population and digital technology, the potential of India in the adtech industry to improve and flourish is unlimited in the future. Customized versions
of ads are the best example of this, where a specific strategy is used to target a particular group. The clients can choose the right monetization strategy through a comprehensive portfolio by Mobavenue and create user engagement that leads to higher ad revenues. The platform also helps retarget users based on the products they look at. Ads are generated dynamically to match user behavior and increase re-targeting efficiency significantly.

We can help you reach your marketing goals and drive a positive return on every ad spend

The adtech industry knows no bounds when it comes to customer outreach. The emergence of media has undoubtedly revolutionized the marketing strategies of businesses. Data analytics has become an essential tool for studying engagement patterns and with continuous adaptations of technology, the industry is likely to witness a tremendous rise in the coming years. The only challenge in adtech is the dynamic trends that demand alterations and continuous upgrades in the techniques. Data analytics at Mobavenue helps study the user engagement pattern as a visual demonstration of realtime campaign performance and multi-dimensional data reporting to facilitate campaign optimization. Surge Exchange on the platform is a custom video & interactive design solution for video advertising that helps drive higher levels of engagement.

Comprehensive Analytics For Performance Metrics
Advertisement technology is the best possible answer to it. It depends on how well the same tools can be used to best leverage the opportunity. "We can help you reach your marketing goals and drive a positive return on every ad spend. Our platforms serve all mobile purposes, from web forms to post app install events, store visits and sales. We provide advertisers with all the tools they require, including for branding campaigns, so that you can reach your target audience through all the highest quality publishers with view ability across audio, video, and banners all with the highest standards of data and brand safety" says Kunal Kothari, Co-Founder & Chief Growth Officer, Mobavenue Media. Being a bootstrap startup, in the coming years Mobavenue plans to explore and leverage the upcoming opportunities in the adtech space and provide its clients with solutions for greater ROI.