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Cover Story
Chlear : Delivering Effective Integrated Marketing Seamlessly
The business landscape is getting increasingly competitive and customers now have more choices than never before in terms of products, vendors and purchasing. Companies have to explore newer options of reaching out to prospects effectively, find out more about their preferences, and deliver compelling communication to sustain and strengthen engagement. In effect, marketing initiatives have to be innovative, effective and importantly, work in sync to deliver optimum advantage to the client and the cause. Businesses today conceive several different marketing initiatives. And then comes the challenge of identifying partners who specialize in each of these activities. With the digital space booming and becoming omnipresent, online marketing channels are burgeoning and the marketing...
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