• 1702 Digital: Deploying Marketing & Analytics to Propel Business Growth
  • 1702 Digital: Deploying Marketing & Analytics to Propel Business Growth

    Digital Marketing is constantly evolving. The need for standardization is ironically growing too. However, when it comes to the understanding of digital mediums, most enterprises in India are 3-4 years behind other companies in the West. Hence, there is a massive scope to set up processes that lead to new offerings and perfecting the existing ones. These new offerings give the service providers another chance to up-sell to existing clients and solve their digital needs even more exhaustively. 1702 Digital, a full-service marketing agency, in the past two quarters has added SEO, Programmatic media buying, UI development, Chatbot development, Marketing Automation, Whatsapp Marketing, and Offline Marketing to its list of services. The company has seen a transition from a Digital-only...

Content

Role Of Digitization In Media & Entertainment Industry

Rishi Khemka, Chief Enjoyment Officer (CEO), ARK Infosolutions/ MindBox India

Winning over viewers in a Netflix world

Winning over viewers in a Netflix world

The Era of User Experience & Design

Nitin Sethi, Vice President - Digital, Indigo Airlines

Integration of Digital Transformation for Your Enterprise

Anirudh Pucha, Director – Technology, Sunera Technologies

Blockchain for Digital Marketing

Palash Bagchi, Founder, Retainly Technologies

MSMEs: Digital Marketing & Everything In Between

Chirag Gander, Co-Founder, The Minimalist

Solar AC Modules: Adopting tomorrow’s Technology today

Sunil Rathi, Director - Sales & Marketing, Waaree Energies Ltd

Creating undying consumer experience

Scott Kellner, VP - Marketing, George P. Johnson Experience Marketing

Businesses Strategies for Selecting & Implementing New Technology

Amit Srivastava, Director, Global Head - Practices & Technologies IMS, KPIT