Aampe, a messaging and user interaction platform powered by artificial intelligence (AI), announced that it has raised $7.5 million as part of new fundraising led by Matrix Partners India and Peak XV Partners (formerly Sequoia Capital India).

The company stated that it will use the funds for product development and growth. Aampe, an AI-native customer relationship management (CRM) platform, was founded in 2020. It assists consumer apps and enterprises with conversion and retention by letting them automate and tailor the content experience. Aampe has now raised $9.3 million in total since its founding with this round.

Paul Meinshausen, Co-Founder and CEO of Aampe says, "Aampe has developed a way for CRM AI agents to iteratively learn user preferences and then adapt and respond to those preferences optimally, unlocking the benefits that better customer experience provides".

Aakash Kumar, Managing Director of Matrix Partners India, stated that "Customer engagement and marketing technology has been an early beneficiary of advances in AI and machine learning, and Aampe is a clear front runner in enabling organizations to adopt personalized and result-oriented communication to drive growth". Currently, Aampe works with companies like PayU, Swiggy, and Zalora and serves over 50 million people each month.

"As the world switches from growth at all costs to profitable growth with a solid unit economics profile, the way users are engaged and retained inside an application world has become more important than ever”, said Anandamoy Roychowdhary, Partner - Surge, Peak XV Partners. Aampe is looking to grow its customer base across Asia, Europe, and North America.