Team Startupcity

• Bengaluru-based wealthtech startup PowerUp Money raised $7.1M from Accel, Blume Ventures, and Kae Capital to accelerate growth and product innovation.
• Funds will enhance its proprietary investment intelligence engine and expand hybrid advisory services blending tech and human expertise.
• Aiming to tap Tier 1-3 cities and under-served segments, PowerUp is set to challenge incumbents in India’s booming digital wealth landscape.

Bengaluru-based wealthtech firm PowerUp Money has closed its seed round with a total of $7.1 million. The round was led by top early-stage investors Accel, Blume Ventures, and Kae Capital, the company's first institutional funding milestone.

Founded with the goal of transforming personal finance, PowerUp Money seeks to further establish its presence in India's fast-growing digital wealth management landscape.

The newly raised capital will power several strategic initiatives at the company, starting with a considerable acceleration of its product roadmap. Central to PowerUp's proposition is a proprietary investment intelligence engine, which uses algorithmic insight to provide bespoke advice to retail investors. With this latest injection, the startup intends to develop the intelligence, automaton, and personalization of its advisory functionality, fine-tuning the engine to accommodate a wider range of financial objectives and risk tolerance.

Expansion outside of technology is also a main priority. PowerUp plans to expand its advisory staff, hiring veteran planners and analysts to address growing demand. The startup's hybrid model of digital tools coupled with human-led advisory makes it poised to reach various customer segments, ranging from digitally active millennials to those preferring more personalized, face-to-face interactions.

The timing for PowerUp Money's expansion drive is particularly timely. India's wealthtech sector has seen aggressive growth, with a combination of fintech platforms and advisory firms competing to grab a slice of growing prosperity in urban and rural homes alike. However, most platforms are still in the early stages of developing strong technology complemented by human wisdom an area where PowerUp is positioning itself to make its mark.

Accel, Blume, and Kae Capital have a reputation for investing in high-potential startups at inflection points in their development. Their entry demonstrates high confidence in PowerUp's business model and the founding team. In addition to capital, these investors provide deep domain knowledge and broad networks, which will enhance PowerUp's market positioning and strategic relationships.

As PowerUp Money scales out from seed, it will be battling hard against established wealthtech incumbents. Yet, its strengthened tech stack, augmented advisory team, and revived investor backing provide a strong foundation for its next stage of growth. The startup is positioned to deepen penetration in Tier 1–3 cities, access under-served investor segments, and become a trusted financial companion for India's growing digital economy.