AI-enabled platform 'Helium' bags Rs.4.52 crore in Pre-Seed Funding round

AI-enabled platform Helium has successfully secured Rs. 4.52 crore (approximately $550K) Pre-seed Funding round directed by Merak Ventures. The funding round also registered a prominent participation from angel investor Alok Mittal.

According to the startup’s press release, the raised funding’s will be deployed to build a high performing team and further design Helium-based product offerings.

Established by Shray Arora, Deepak Kapoor and Sidharth Sahni, Helium partners with top brands in the consumer tech and fashion industry to generate intelligent collection and product landing pages.

By integrating Artificial intelligence, Helium labels each product and UI element, considering their context through anonymized communication interaction of visitors. This permits the startup to generate the amalgamation of content, copy & product for each and every visitor, comparable to how the streaming music app ‘Spotify’ modifies the preferences of music to their users. Here, the end result is greater brand affinity and robust conversations.

The startup aims to partner up with leading e-commerce brands internationally, concentrating on the market of North America.

Regarding to this significant investment, Sheetal Bahl, Partner at Merak Ventures says, “As online commerce surges post-pandemic, the need for tools to eliminate business inefficiencies has never been more pressing. Helium is addressing these critical gaps, set to boost conversions and revenue streams for eCommerce businesses. The relentless drive and innovation Shray, Sidharth and Deepak have shown in their early careers are truly exceptional, and we’re excited to champion their vision and journey”.

Similarly, Shray Arora, Co-founder of Helium states, “At Helium, our mission is clear: to revolutionize the ecommerce landscape by empowering brands with the most advanced, intelligent, and seamless digital brand purchasing experience”.

“We believe that every brand, regardless of size or budget, deserves the opportunity to provide an exceptional online shopping experience akin to the standards set by industry giants like Apple and Amazon”, he added.