Team StartupCity

• All Things People raises Rs 7 Crore in seed funding.
• Funds to boost growth of flagship platform Reflect by ATP.
• Backed by top investors including Varun Alagh and others.

Bengaluru based human resources technology startup All Things People (ATP) has raised Rs 7 crore in a seed funding round backed by notable investors including Varun Alagh, co-founder and CEO of Honasa (Mamaearth), along with Amit Dalmia, Alex von Behr, Vivek Gambhir, and Amit Sinha.

Founded in 2024 by Anish Singh, Kshitij Jain, and Shashank Shekhar, ATP aims to reshape the way organisations manage workplace experiences through a blend of AI, people science, and organisational insights. Their flagship product, atp|reflect, enables leaders to continuously listen to employees, gain actionable insights, and drive meaningful change.

The newly raised capital will be used to enhance the features of atp|reflect, strengthen its secure tech infrastructure, and expand the startup’s marketing and sales efforts across new markets. The company has already built a solid client base of 15 organisations, including a Big Four consulting firm, a top automobile brand, luxury hotel chains, unicorn startups, and companies in pharma and e-commerce.

Also Read: Dcluttr Secures Pre-Seed to Boost AI Growth for Quick Commerce

With clients in India, Australia, and Sri Lanka, ATP is expanding globally and positioning itself as a strong player in the fast growing HR-tech sector. According to market reports, the global HR-tech market is expected to reach $69.6 billion by 2033, growing at a CAGR of 7.6% from 2025 onwards.

ATP’s vision is clear: to create scalable, personalised solutions that help companies attract, retain, and engage talent more effectively in a rapidly evolving work environment.