Team Startupcity

• Dcluttr raises pre-seed from Campus Fund to accelerate AI-driven growth marketing for quick commerce brands.
• Uses AI to optimize inventory, pricing, campaigns, and hyperlocal operations with real-time actionable insights.
• Targets India’s $3.3B quick commerce market, with plans to expand to the Middle East and Southeast Asia.

Dcluttr, an AI copilot for growth marketing, has raised a pre-seed funding round from Campus Fund. The investment will help the startup accelerate product development, expand its customer base, and advance its mission of making advanced AI analytics and automations accessible to every brand.

Co-founded by Satwik Bhardwaj and Ritvik Nagpal, both Computer Science graduates from NSIT, Dcluttr focuses on solving key challenges faced by quick commerce brands. These include inventory management, pricing optimisation, campaign targeting, and visibility across hyperlocal markets. Satwik brings experience from Walmart Global Tech and Y Combinator-backed AccioJob, while Ritvik has software engineering experience from Microsoft. The duo previously co-founded SuperCrew, helping 40+ D2C brands with growth marketing and technology solutions, giving them deep insights into the pain points of modern digital commerce.

"Dcluttr represents the future of data-driven growth marketing as quick commerce is now not the edge, but the default", said Richa Bajpai, Founder & CEO of Campus Fund. "The team understands both the technical complexities of data integration and the real-world challenges faced by quick commerce brands. They’re building the AI infrastructure that will help brands make smarter, faster growth decisions".

Unlike traditional platforms that only offer reactive insights, Dcluttr combines third-party data with brand intelligence to deliver real-time analytics and automations. Its conversational AI interface simplifies complex data, helping brands act quickly on dips in campaign performance, inventory shortages, or pricing issues. It also allows comparisons of product performance across pin codes, optimising hyperlocal operations.

India’s quick commerce market, currently valued at $3.3 billion, is growing at 101% CAGR and is projected to reach $40 billion by 2030. With over 3,000 dark stores, the sector faces unique challenges in managing stock, visibility, competition, and marketing at a local level.

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The funding will support technology development, product design, sales, and operations, while enabling deeper integrations with India’s digital commerce ecosystem. Dcluttr also has plans to expand into the Middle East and Southeast Asia, aiming to build a unified e-commerce operating system.

With this funding, Dcluttr joins Campus Fund’s portfolio of student-led ventures driving the next wave of AI-first solutions in India’s digital commerce landscape.