Team Startupcity

• Anmasa secures $1.1 million pre-seed round led by top investors including Snow Leopard Technology Ventures and Blume Ventures.
• Offers freshly processed kitchen staples with 90-minute delivery and an omnichannel store in Gurugram.
• Will open 10 new outlets and micro-processing centers across Delhi-NCR to strengthen offline and online presence.

Gurugram-based grocery startup Anmasa has raised USD 1.1 million in a pre-seed funding round, according to media reports. The round was led by Snow Leopard Technology Ventures, Veltis Capital, Blume Ventures, and Indigram Lab, with participation from several angel investors.

Founded in 2024 by Yatish Talvadia (ex-Milkbasket) and Shailendra Upadhyay (founder of Veggie India), Anmasa is a direct-to-consumer brand offering freshly processed kitchen staples such as cold-pressed flours, wood-pressed oils, spices, and dry fruits. The company runs on an omnichannel model, combining a physical store in Gurugram with a 90-minute online delivery service, giving customers both convenience and in-store product discovery.

With the fresh capital, Anmasa plans to open 10 new outlets and micro-processing centers across Delhi-NCR by the end of the quarter. This move aims to strengthen customer trust by blending online efficiency with an offline presence where shoppers can see and experience products.

Also Read: Top 10 Best Online Grocery Shopping Apps

Industry data shows that India’s staples market is worth nearly Rs 80,000 crore, currently dominated by well-known brands such as Aashirvaad, Fortune, and Pillsbury. Startups like Anmasa are trying to disrupt this space with tech-driven, transparent, and customer-first approaches that focus on freshness and quality.

Anmasa believes its model can capture consumer attention in a segment that has long been controlled by legacy players.