Team Startupcity

• Atomic Capital closes its maiden fund at over Rs 400 crore, targeting early growth-stage consumer, consumer-tech, and consumer-enabler startups.
• Plans to invest Rs 10-30 crore in 10-12 companies, with sectors including F&B, personal care, apparel, pet care, fintech, logistics, and ecommerce SaaS.
• Differentiates with deep operational engagement, having already invested Rs 50 crore in four consumer brands.

Early growth investment fund Atomic Capital has announced the final close of its maiden fund, raising over Rs 400 crore to invest in early growth-stage Indian consumer, consumer-tech, and consumer-enabler startups. The fund, which reached its first close at Rs 155 crore in 2024, has since attracted strong investor commitments to achieve full closure.

With an average first cheque size of Rs 10-30 crore, Atomic Capital plans to build a focused portfolio of 10–12 companies, reserving a portion of the corpus for follow-on investments. The fund is targeting startups at the Pre-Series A to Series A stage that have achieved product–market fit (PMF).

Positioning itself as an 'Operating VC', Atomic Capital differentiates through deep operational engagement, providing not only capital but also strategic support to bold founders. Its investment philosophy keeps Distributions to Paid-In Capital (DPI) at the core of decision-making, ensuring a disciplined approach to both investments and exits.

In the past 12 months, the fund has already deployed around Rs 50 crore across four startups: ConsciousChemist (Gurgaon-based beauty and personal care brand), Doodhvale Farms (Delhi-based dairy and foods brand), Rio Beverages (Pune/Mumbai-based beverage brand), and Anny (Gurgaon-based women’s western apparel brand).

“We are not just investors we are partners for the long haul, bound by a shared mission to shape the future of Indian consumption”, said Apoorv Gautam, Founder and Managing Partner at Atomic Capital. “Our commitment goes beyond capital; we bring hands-on support, strategic know-how, and the belief that building enduring brands can transform lives and unlock significant value. We are focused on capital-efficient businesses in large, expanding markets, with strong founding teams, clear revenue momentum, and disciplined capital use”.

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Atomic Capital’s sector focus spans Food & Beverages, Nutraceuticals, Personal Care & Beauty, Jewelry, Apparel & Footwear, Pet Care, Travel & Accessories, Electronics Accessories, Home Furnishing, Logistics, Financial Services, ecommerce SaaS, Omnichannel Infrastructure, and Manufacturing.

Over the next 2–3 years, the fund plans to deploy both initial and follow-on capital, aligned with its eight-year fund timeline. The team is currently evaluating over 20 companies and has already issued a term sheet for its fifth investment.

By combining patient capital with operational expertise, Atomic Capital aims to foster sustainable, capital-efficient growth and help create category-defining consumer brands in India’s fast-evolving market.