Team Startupcity

•  Secures $3M pre-Series A funding from Incubate Fund Asia, Waterbridge Ventures, and angel investors.
•  Plans to expand across Delhi-NCR, enhance tech, and onboard more D2C/regional brands.
•  Achieved nearly $10M ARR within first year of operations.

Fairdeal.Market, a B2B rapid commerce platform, raised $3 million (about Rs 25 crore) in a pre-Series A funding round led by Incubate Fund Asia and Waterbridge Ventures, with contribution from angel investors. 

The new funds will be utilized to scale operations into new geographies within Delhi-NCR, build technology capabilities, and acquire more direct-to-consumer (D2C) and local brands.

Established by Prateek and Yash Bansal brothers, Fairdeal aims to enable micro-retailers to move into the digital retail economy. The firm is run on a low-burn, capital-light model with data-driven operations.

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Fairdeal in its first year states that it has had an annual recurring revenue (ARR) of almost $10 million. The platform provides more than 1,000 stock-keeping units (SKUs) of cloud inventory, enables brand discovery for retailers, and offers improved margins.

In the future, Fairdeal hopes to establish a 100,000-strong loyal network of retailers over the next three years and reach a $150 million ARR. Fairdeal also collects SKU performance, marketing, and market gap data, which is then sold to multinational, regional, and D2C brands.