Arzooo, a retail technology business that supports physical stores, announced in a statement that it has secured Series B funding and more investment from its current investors.

The deal's precise value is yet unknown. The announcement of Arzooo's first $70 million Series B investment in June 2022 attracted both international and Indian venture capital firms, including SBI Investment, 3 Lines, Trifecta, and Tony Xu, the founder of DoorDash.

The statement went on to say that the business intends to enhance its focus on the consumer durable market in India, bolster its technology infrastructure, and increase operational efficiency.

Gostor.com is a consumer platform that Arzooo recently launched to bring its partner offline stores online. With the development of the B2C e-commerce platforms, retailers can now sell directly to customers, expand their business through online sales, and become less reliant on foot traffic to their stores. Gostor.com claims to be a specialist for customers.

Arzooo's gostor has an advantage over other B2C retailers in terms of supply chain cost, time, and profitability thanks to its huge appliances shopping platform, which offers the widest selection of products at a single location and is supported by thousands of local businesses.

According to a release, the corporation increased its position in white goods last year when it introduced the consumer durable brand "NU." NU pledges to open up access to high-quality items for everyone.

It further stated that Arzooo has been expanding its reach by using its offline store network as a distribution channel in addition to selling online at Flipkart, Amazon, and gostor.com. The firm had a 3.5X year-over-year (YoY) spike in its net loss in the fiscal year 2021–2022 (FY22), amounting to Rs 62.7 crore.

Its operating revenue, however, increased by an astounding 4X to Rs. 1,117.4 crore. Prior to the most recent investment round, the start-up had raised $83.5 million in capital.