Due to smart phone penetration and internet exposure, Indian ecommerce & retail industry is going through a gigantic growth trajectory. The broadened ability of innovative products and services that attracting customers and meeting their demands has given a heavy shot to the industry’s market volume & empowering further to achieve beyond expectations.

As per the report of IBEF (India Brand Equity Foundation), India’s ecommerce market is estimated to reach $111 billion by 2024 and $350 billion by the year 2030. As well, by the year 2026, the CAGR (Compound Annual Growth Rate) is projected to increase up to 27% by reaching the market size of US$ 163 billion. The e-commerce industry of India has altered the way business run in India and unrolled a numerous doors for various business segments including D2C, B2B, C2C and C2B. In recent days, the segments of B2B and D2C have occurred with gigantic growth. According to the report of Deloitte India, India is on a journey to become third largest consumer market in the world owing to rapid expansion of e-commerce in Tier I & II cities. Holding a huge online shoppers base, India is projected to become a third largest country in online shopping by the year 2026.

The overall index and the graph of market show how the retail industry is ticking towards navigating a phenomenal growth to India. Into the growth, the role of big players and startups has toppled the industry to enlarge its branches and accomplish incalculable heights. With the rising changes in customer behavior and the desire for digital shopping, the Indian e-commerce platforms are perfectly utilizing the potential of the industry with their inventive products & services to hit the global markets and working effectively to position themselves as global leaders in the high-ended field.

In this article, I will navigate you to explore the “Top 5 Demanded Products in e-commerce Platforms” ruling the online retail realm.

Baby Products: The robust awareness of new-age parents prioritizing the essentialness of using safe and natural products for babies led this market to rise abruptly & rapidly. The advancements occurred in e-commerce industry fulfilling the demand for baby products by easing the accessibility and availability through various online platforms. Therefore, R&D is helping many startups to scrutinize and focus on the demand for harm free, rash free, breathable and adjustable products. One such case, Polka Tots, a premium brand for toddlers and kids brings the most unique, high-ended baby products with innovative designs. They offer products under the verticals including fashion, diapering, nursery, baby gear and furniture. Diapers, feeding bottles, baby clothing; carriers and seating are popular in the market. Similarly Baby Forest, a young baby care startup specializes in Ayurvedic and chemical free baby care products which are carefully curated with ancient insights. They offer organic products under the categories of nourishing, bathing, feeding and play rituals for everyday wellness of babies.

Funding Deal: In the year 2022, the total funding raised by baby care startup was $418 million, whereas Indian Baby Care sector rose 158 percent in early-stage investments in the first quarter of 2023. In the previous week, the D2C Mom & baby care startup ‘Moms Home’ raised Rs. 5 Crore funding from Mistry Ventures.

Apparels: As India is one of the largest producers of textile, the apparels industry is growing vast due to trends and people’s preference on style & fashion. With rise of digitalization and e-commerce industry, Indian apparel startups have witnessed remarkable growth and generating a fertile ground to transform the industry. Especially apparel startups are coming up with unique product portfolios which are perfectly tailored to the customer expectations. For instance, Teestra Lifestyle, an innovative apparel startup redefining the t-shirts & hoodies business with end-to-end solution. They design and deliver high quality apparels for white collar, white label, corporate, schools, organizations and promotional events. They leverage Artificial Intelligence and providing AI printed unisex t-shirts.

Funding Deal: To promote apparel startups and their production, Government of India has launched scheme called PLI (Production Linked Incentive) with an approved outlay of Rs. 10,683 Crore funding to enable the clothing industry to achieve market growth & become competitive in startup landscape. Last week, Bengaluru-based fashionable Apparel startup, ‘Newme’ raised $ 5 million in a funding round led by Fireside Ventures.

Health Supplements: The preference for health supplements has experienced a significant growth in India. Fueled by rising health consciousness, increased awareness, changing lifestyles and a major spotlight on preventive healthcare have contributed to the expanding market. As people seek additional nutritional support, the demand for diverse range of supplements such as vitamins capsules, gummies, protein powders and many other nutritional products is driving the market of health supplements and escalating this category in top most position in e-commerce platforms. HyugaLife, a Mumbai-based health supplement retail brand acts as one-stop-e-commerce destination for health & wellness requirements. More than 300+ brands & 9000+ authentic products are associated with this e-commerce platform. They offer sports nutrition, health supplements for women’s wellness, hair, skin & nails and so on.

Funding Deal: In the year 2023, the healthcare sector of India secured $4.6 billion funding through 22 deals. Recently, an inventive health supplement startup brand focused on valuable nutrition, ‘Earthful’ rose Rs. 3.3 crore funding from Green Ivy Ventures.

Beauty Products: The course of beauty products on retail platforms is already in a focal point in the market. But today, buying & selling products online have become a trend as well as vital business strategy to reach wider audience. Thus, the beauty product industry in India has witnessed with robust growth driven by escalating change in beauty standards which is a dominating factor of this market. Increased exposure of social media and budding beauty trends are holding a broad array of cosmetic & skincare products in online to meet the consumer demands. In such case, a new and exciting Beauty retail platform Tira offers a seamless and personalized shopping experience for users. Driven by technology, Tira provides a range of best beauty products from global and home grown brands.

Funding deal: According to Statista, from 2016 to 2021, the total funding secured by beauty and cosmetics ventures in India is $ 1.9 billion. In the year 2023, one of the familiar & trendy beauty brands in India, ‘Sugar’ raised $85.5 Million funding from various Funding round lead by Anupam Mittal, Aman Gupta, Namita Thapar, Peyush Bansal, Amit Jain

In the sphere of ecommerce, fill your virtual cart with availAble, affordAble, sustainAble and trendAble products from various valuable and famous local brands to global brands just a click away

Home Decor Products: Propelled by rapid urbanization and transforming lifestyles, home decor products are observed with exponential growth. The people’s love for home aesthetics, decoration, elegance and the desire to live in a ‘feel good’ environment has boosted up the insistence of home decor products such as furniture, decorative items and smart home solutions that contributes to noteworthy expansion in ecommerce platforms. In such case, The White Teak Company, online lightning and home decorating platform offering home décor products with a promise of high quality materials, innovative & international designs, and supreme finishing touch that assures the users to get mesmerized. The platform offer diverse décor items such as chandeliers, hanging lights, pendants, table & floor lamps & other decorative accessories.

Funding Deal: In the booming home décor sector, the home furnishing & home décor brands & ventures raised $16.2 billion across the all stages of funding in the year 2023. In November 2023, India’s best home décor online startup brand, ‘Vaaree’ raised $ 4 million funding from Peak XV’s Surge and PeerCapital.

As we wrap up, from our exploration of India’s products on ecommerce platforms, it’s evident that the featured products stand as beacons on reflecting the consumer allure and redefining the online shopping practices. Their scope of preference in the digital platforms is showcasing the intersection of functionality, style and consumer satisfaction.

As we navigate through the virtual realms of ecommerce, startups are playing a vital role. They are coming up with innovative features and facets to transform the shopping experiences into extraordinary practices and meeting the evolving preferences of Indian consumers. They are already set to mark a dazzling narrative of online retail excellence. So, hold your breath to witness bright future and get ready to explore the upcoming innovative products & services on digital marketplace.