A Toddler Thing, a Coimbatore-based company with a baby-focused focus, has raised seed funding of $268,689 (about Rs 2.2 crore), with Lead Angels and Chennai Angels following closely behind. Founded in 2017 by Ashwanth Suresh Babu and Swathi Sri Aravind, A Toddler Thing provides eco-friendly, organic, and sustainable infant care items, from cloth diapers to newborn necessities.

The company claims to have handled 1.5 lakh orders to far and a 75% year-over-year (YoY) growth in revenue as it works to revolutionise the practise of contemporary parenting. According to Suresh Babu, the most recent finance will aid the brand's expansion and growth.

The baby care and personal hygiene product categories have been drawing investors' attention for the past few years. By 2025, the market for baby care goods in India is anticipated to reach $26.35 billion, expanding at an 11% CAGR. This expansion is supported by rising internet usage, an increase in nuclear and one-parent families, and the accessibility of baby care products online.

Baby Amore, a startup in the baby care industry, received undisclosed funding from GetVantage, a revenue-based financing platform, in January of last year. As part of its ongoing Series B round, ITC Ltd committed to invest Rs 13.50 crore in D2C baby-care startup Mother Sparsh in October 2022.

A month earlier, domestic consumer-focused venture fund Sixth Sense Ventures, an existing investor, helped hygiene products manufacturer Nobel Hygiene raise Rs 132 crore in its Series C funding round.