Dogsee Chew, a pet-treat incubator, has secured roughly INR 50 crore in a Series A fundraising round led by Mankind Pharma and current investor Sixth Sense Ventures. Mankind Pharma's foray into the pet food industry was made possible by this finance. Sixth Sense Ventures also took part in the startup's $7 million Pre-Series A fundraising round in November 2021.

Dogsee Chew promises to give 100% vegetarian dog treats and was founded by Bhupendra Khanal and Sneh Sharma, a husband-and-wife team. The 2015-founded company is taking on the rawhide treat business, which the founders think is particularly dangerous to dogs due to all of the additional preservatives and chemicals.

Dogsee Chew snacks, on the other hand, are all-natural, human-grade, and protein-rich, according to the company, and have become a major hit with pet parents all over the world.

Pet owners in more than 30 countries utilise the firm, which claims to be India's fourth largest pet food exporter.

Bhupendra Khanal, the founder of Dogsee Chew, spoke about the investment, “our products are the result of years of careful research focused on the precise nutritional needs of dogs. We put research and innovation at the heart of everything we do.”

The funds will be used largely for brand development, research and development, and the establishment of a robust distribution network.

Khanal stated, “the more we understand, the better placed we are to make a positive difference to the health and well-being of pets. Mankind Pharma has an established history of creating highly successful consumer products. Having the backing of such a giant is a huge vote of confidence for us and we look forward to learning from their expertise.”

Sixth Sense Ventures' founder and CEO, Nikhil Vora, said, “with their 100% Natural & Vegetarian offerings, Dogsee Chew is uniquely positioned to make the most of the current global trends in the pet care industry.”

If we look at the pet care industry in India, we can see that it is the world's fastest growing market, with the pet care market in India predicted to rise 14% to $490 million by 2022. The pet food industry, driven by dog food, will account for more than 63 percent of this, or $310 million.

Pet food manufacturers dominate India's pet care landscape, with accessories, lifestyle items, and grooming coming in second. Heads Up For Tails (HUFT), Wiggles, Dogspot, Flying Fur, Doggie Dabbas, Supertails, Benny's Bowlsand Captain Zack are among the big participants.

The bulk of them are centred on pet food or goods, with Supertails and HUFT also offering vet consultations. Wiggles, for example, provides cannabis pain relief oils for our canine and feline companions.