Better Nutrition Raises $10 Crore in Funding Post Shark Tank India
Biofortified food company Better Nutrition, which had appeared on the reality show Shark Tank India, has raised a whopping ₹10 crore in the latest funding. The funding comes from family offices, high net worth individuals (HNIs), and angel investors, including leading names like Namita Thapar, Shantanu Deshpande, and PV Sindhu.
The funding round was also joined by Aclr8.vc, co-led by Apurva Chamaria (Global Head—Venture Capital & Startups at Google), Karan Jindal (India Lead—Content Marketing at Meta), Arjun Vaidya (V3 Ventures), and Akshay Ghulati (Shiprocket). Greenday, the parent entity of Better Nutrition, raised ₹3.1 crore in a funding round led by IIM Ahmedabad Ventures in 2022.
About Better NutritionBetter Nutrition seeks to address nutritional deficiencies through the offering of biofortified grains naturally fortified with nutrients such as zinc, iron, protein, and calcium. Located in Lucknow, the startup works with more than 15,000 farmers to make the nutrient-dense grains available, thus enhancing energy, immunity, and overall health without the need for drastic changes in diet.
The visibility of the brand on Shark Tank India hugely increased awareness of biofortified foods, resulting in staggering growth, such as five times revenue increase, tenfold traffic on the website, and more than 25,000 orders shipped. Better Nutrition has also penetrated through leading quick commerce platforms like Blinkit, Zepto, Swiggy Instamart, and BigBasket.
Investor InsightsNamita Thapar, Executive Director at Emcure Pharmaceuticals and Shark Tank India investor, pointed out the significance of the mission of the brand, saying, "Better Nutrition is tackling one of the most critical yet under-the-radar issues – hidden hunger. Their innovative solution and life-changing mission are making a real impact on people's lives."
Shantanu Deshpande, Founder & CEO at Bombay Shaving Company, who invested from his fund The BarberShop, said, "Better Nutrition is a unique blend of a mission-driven purpose with founder-level vision and execution. Their commitment to scaling biofortification and reinventing daily nutrition makes them not only an investable business, but a movement worth backing."
Purpose of the Fundraising
The startup plans to use the raised funds to expand its product portfolio in biofortified food categories, increase distribution through quick commerce, offline retail, and direct-to-consumer (D2C) channels, expand farmer training programs, and invest in research and development and country-wide awareness campaigns to inform consumers about biofortified foods.
Prateek Rastogi, Co-founder of Better Nutrition, stated, "This wasn’t just a funding round; it was a carefully constructed one. Each name on this cap table represents a specific lever we’ll need in the upcoming phase—whether it’s last-mile logistics, content-led commerce, international trade, corporate governance, or access to institutional capital. In today’s environment, while capital is available, building the right capital-plus-capability stack is what differentiates momentum from real scale."
Targeting a ₹1,000 Crore Brand
Co-founder Aishwarya Bhatnagar said their goal is to create a ₹1,000 crore brand in the next decade, adding, "We've taken our proprietary technology beyond staples and are now scaling it across pulses, oilseeds, and other core crops."
The funding round was also joined by Aclr8.vc, co-led by Apurva Chamaria (Global Head—Venture Capital & Startups at Google), Karan Jindal (India Lead—Content Marketing at Meta), Arjun Vaidya (V3 Ventures), and Akshay Ghulati (Shiprocket). Greenday, the parent entity of Better Nutrition, raised ₹3.1 crore in a funding round led by IIM Ahmedabad Ventures in 2022.
About Better NutritionBetter Nutrition seeks to address nutritional deficiencies through the offering of biofortified grains naturally fortified with nutrients such as zinc, iron, protein, and calcium. Located in Lucknow, the startup works with more than 15,000 farmers to make the nutrient-dense grains available, thus enhancing energy, immunity, and overall health without the need for drastic changes in diet.
The visibility of the brand on Shark Tank India hugely increased awareness of biofortified foods, resulting in staggering growth, such as five times revenue increase, tenfold traffic on the website, and more than 25,000 orders shipped. Better Nutrition has also penetrated through leading quick commerce platforms like Blinkit, Zepto, Swiggy Instamart, and BigBasket.
Investor InsightsNamita Thapar, Executive Director at Emcure Pharmaceuticals and Shark Tank India investor, pointed out the significance of the mission of the brand, saying, "Better Nutrition is tackling one of the most critical yet under-the-radar issues – hidden hunger. Their innovative solution and life-changing mission are making a real impact on people's lives."
Shantanu Deshpande, Founder & CEO at Bombay Shaving Company, who invested from his fund The BarberShop, said, "Better Nutrition is a unique blend of a mission-driven purpose with founder-level vision and execution. Their commitment to scaling biofortification and reinventing daily nutrition makes them not only an investable business, but a movement worth backing."
Purpose of the Fundraising
The startup plans to use the raised funds to expand its product portfolio in biofortified food categories, increase distribution through quick commerce, offline retail, and direct-to-consumer (D2C) channels, expand farmer training programs, and invest in research and development and country-wide awareness campaigns to inform consumers about biofortified foods.
Prateek Rastogi, Co-founder of Better Nutrition, stated, "This wasn’t just a funding round; it was a carefully constructed one. Each name on this cap table represents a specific lever we’ll need in the upcoming phase—whether it’s last-mile logistics, content-led commerce, international trade, corporate governance, or access to institutional capital. In today’s environment, while capital is available, building the right capital-plus-capability stack is what differentiates momentum from real scale."
Targeting a ₹1,000 Crore Brand
Co-founder Aishwarya Bhatnagar said their goal is to create a ₹1,000 crore brand in the next decade, adding, "We've taken our proprietary technology beyond staples and are now scaling it across pulses, oilseeds, and other core crops."
