Blitz, the same-day delivery startup catering to omnichannel sellers, has successfully raised $3 million from a group of investors, including India Quotient, Better Capital, First Cheque, Titan Capital, and various prominent angels. The company, previously known as Grow Simplee, plans to utilize the funds to strengthen its technological infrastructure and expand its network of dark stores.

Founded in 2021 by Gaurav Piyush, Yash Sharma, and Mayank Varshney, Blitz offers sellers the convenience of same-day delivery for orders placed before 3 pm. Leveraging its dark stores, sellers can predict and store inventory closer to their customers, enabling them to offer 4-hour delivery and fulfill all orders on the same day.

“With simple-to-use products and high levels of operational excellence, we enable enterprises and medium-sized brands with the ability to orchestrate faster deliveries at efficient costs providing their management and logistics team with visibility and higher controls,” stated Mayank Varshney, Co-founder & CEO of Blitz.

Anand Lunia, Partner at IndiaQuotient, praised Blitz as a fabulous solution with a great team, addressing the evolving needs of omnichannel brands and meeting the 24-hour delivery expectations with logistics as an extension of the customer acquisition cost (CAC) funnel.

The growth prospects for the e-commerce logistics industry in India are significant, with a report by RedSeer Strategy Consultants projecting the market to surpass 10 billion shipments by FY28 at a compound annual growth rate of 20%. The segment has already seen total shipments reaching 4 billion in FY23.