Ed-tech unicorn Byju’s is looking to invest $200 million in offline tuition centres over the next 12-18 months, to cater to students from grades 4 to 10, the company said.

“A lot of parents felt that their child should also get access to offline centres and physical intervention. Hence, we decided to expand offline through ‘Byju’s Tuition centre’ which will imbibe an omni-channel learning strategy,” Mrinal Mohit, chief operating officer of Byju’s, said.

These centres will be equipped with high-quality online learning material, analytics-led assessment and will combine the presence of physical teachers to improve learning outcomes, he said. Each centre is expected to have an average strength of 30-40 teachers, which Byju’s will hire and train, he added.

The courses that Byju’s will offer at its tuition centre will be priced in the range of Rs 3,000 to Rs 3,500 monthly, the company said.

“We have picked up from the hybrid learning model adopted by Aakash during Covid-19, and borrowed bits from how they structure their courses, customer learnings as well as how to drive student engagement in physical classrooms. We have also tried to understand compliances, best operation practices as well as marketing activities for scaling our physical centres,” said Himanshu Bajaj, head of Byju’s Tuition Centre, who joined the company in November last year.

Bajaj added that the company currently has no plans to enter the competitive test preparation segment offline, or target students above grade 10 – areas which are largely covered by Aakash’s offerings.