Content management and experience platform Contentstack has raised $80 million as part of its latest round of funding, co-led by Georgian and Insight Partners, the company said in a statement.

The round also saw participation from Illuminate Ventures.

With this investment, the company has raised $169 million to date.

Founded in 2018 by Neha Sampat and Nishant Patel, Contentstack provides content management systems (CMS) to enterprises. It equips businesses with one central content hub and helps them provide a unified user experience across the marketing technology stack.

Sampat and Patel previously founded Raw Engineering, which helps large organisations adopt application programming interface (API)-first, cloud-native and software-as--a-service (SaaS)-based technologies.

The company said it will use the fresh funds to bolster its India team and recruit across its Hyderabad, Bengaluru, Pune and Virar-Mumbai offices. Contentstack currently houses a majority of its technology and engineering functions in India.

“Contentstack was incubated in India-based Raw Engineering before it was spun out to take on a more global presence in 2018. Our mission is to help support and drive massive growth in the Indian startup ecosystem,” said Nishant Patel, cofounder and chief technology officer (CTO), Contentstack.

The company's clients include Chase, Holiday Inn, Levi’s, Mattel, McDonald's, Mitsubishi and Shell.

“Contentstack’s ability to ensure customers are successful while also innovating at record speed positions them as the leader in the CMS market. We are proud to co-lead this round and provide the company with the support required,” said Emily Walsh, lead investor, Georgian.

Walsh and Contentstack chief financial officer David Overmyer will join the company’s board, it said.

Since its previous fundraise of $57.5 million in June 2021, the company claims to have grown to over 400 employees with over 50,000 users across 70 global markets.