Customer Intelligence Platform (CIP), Zeotap has raised $18.5 million in extension to its Series C funding round from data-driven venture capital firm SignalFire’s Breakout Fund for growth-stage companies. The capital raise comes as an addition to the $42 million raised by Zeotip earlier this year, bringing the total series C round to $60.5 million.

The company intends to utilize the fresh infusion of funds to further invest in its customer data platform (CDP) and ID+ universal marketing identity products as well as accelerate the adoption of its platform across its 14 active markets. Zeotap is also welcoming two martech veterans to its board: Chris Scoggins, former GM of Datalogix and Taylor Barada, former VP of Corporate Development, Corporate Strategy and Strategic Partnerships at Adobe.

Founded in 2014, Zeotap helps brands better understand their customers and predict behaviors to invest in more meaningful experiences. The platform enables brands to build on a nucleus of first-party data to win new customers and grow their loyal base. Zeotap’s independent but integrated modules include customer data unification, identity resolution, enrichment, analytics/modeling (including in data clean rooms), and activation to 100+ partners in the marketing ecosystem.

Zeotap is a Customer Intelligence Platform (CIP) that helps companies better understand their customers and predict behaviors, “Despite the flurry of activity in this space, when one cuts through the fluff, it’s astonishing how few solutions can actually deliver on fundamental industry-agnostic customer data requirements for brands, such as unified customer views that reflect granular consent permissions, and can power everything from real-time personalization to ML-based analytics for better marketing outcomes. Even fewer options exist for advanced marketers to augment first-party data with curated external assets within the same platform,” said Projjol Banerjea, Founder & CPO of Zeotap.

“Having watched the market evolve over the last decade, I am thoroughly convinced that the time has arrived for a solution like Zeotap that has been purpose-built from the ground up to solve the evolving problem of true Customer Intelligence. This full-stack integration is essential to deliver the key advantages of seamless workflows, interoperability, and rapid ongoing product innovation that marketers need right now,” said Taylor Barada, Venture Partner at SignalFire.