A pre-series financing headed by Mistry Ventures received $1.5 million for the Mumbai-based direct-to-consumer (D2C) lifestyle brand eské. Fluid Ventures provided additional support for this round. According to a news release from eske, the money will be used to diversify its product offering, build experience centres, improve its technology platform, and penetrate new markets.

Since its launch five years ago, eské has provided high-end handbags, briefcases, and accessories for the modern customer across the globe in the Rs 3,000–Rs 10,000 price range. In addition to having offline locations in a few cities across India, the brand has a significant online presence thanks to its own website and a number of other e-commerce platforms.

The majority of Eske's sales currently come from its website, followed by various e-commerce markets. The company asserts that this year was profitable and plans to quadruple growth in the upcoming year. Prior to this round, the business had received seed funding from Fluid Ventures in April 2022 for Rs 2.5 crore.