Direct-to-Consumer (D2C) lingerie and shapewear brand Krvvy, known for its functional innerwear for women, has secured Rs. 6.1 crore (approximately $705k) in its Pre-Seed funding round.

The round was co-led by Titan Capital and All In Capital, with participation from notable angel investors, including Nikita Gupta (Housepital Co-Founder), Emmanuel Suraj (CEO of DefinEquity), Anuj Jain (VP of Investwell), and Anubhav Jain (Head of Credit at Metalbook).

The newly raised funds will be used to expand Krvvy’s online and offline presence across India, aiming to cater primarily to Indian women. Currently, Krvvy markets its products through its official website and leading e-commerce platforms like Amazon and Myntra.

Founded in May 2024 by Yash Goyal and Anant Bhardwaj, Krvvy offers premium-quality lingerie and shapewear designed to suit Indian body types. With a focus on comfort, inclusivity, and functionality, the brand aims to tap into the growing demand for shapewear in India, a segment that has seen considerable expansion in Western markets.

Krvvy’s product line includes bras, underwear, and shapewear, developed with a solution-driven approach emphasizing style, comfort, and practicality.

Expressing enthusiasm about the funding, Co-Founder & CEO Yash Goyal, a former investment banker, stated, "We are excited to partner with Titan Capital and All In Capital to revolutionize women’s innerwear with innovative, functional designs. This investment will drive research and development, helping us broaden our product offerings and introduce cutting-edge functional innerwear to the Indian market."