An app based toy-library platform EleFant which is headquartered in Mumbai has recently raised Rs. 6 crore in a seed funding round which was led by Venture Catalysts and Malpani Ventures. The round also witnessed the participation from few notable investors and family office.

The key investors of the MD of Kurlon Industries, Sudhakar Pai, CEO of Kurlon Family Office, Jyothi Pradhan, Agre Global FZE, Growth 91/Growth Sense, IVY Growth, and Serious One Capital.

The startup EleFant was established by Sourabh Jain in 2023. Their mission is to redefine the way India interacts with toys and play, offering a vast selection of toys and books for children aged 0-12 years.

The brand is offering a diverse range of toys having collaboration with more than 70 brands with 600 options. The brand claims to have attracted a customer base of 13,000 registered users and 1,000 fully paid subscribers.

The startup has announced that, the freshly lifted funding will be utilized in its supply chain aiming to reduce delivery times and costs. They are also planning to invest in data analytics to serve the customer better.

The startup has included an innovative model to empower home-based women entrepreneurs. Recently, the company is working with over 52 Librarian centres across India, these librarians manage toy inventory and facilitate exchanges within their communities, earning a fixed income while promoting sustainable play and becoming brand ambassadors.

Expressing his enthusiasm, Sourabh Jain stated, “This fundraise is a testament to our vision to change the way India interacts with toys. With the support of our investors, we are poised to revolutionize playtime by making it more sustainable, educational, and accessible for all children.”