DawnTown, a startup focused on the sneakers marketplace, has secured $500K in funding from Netsurf Communications Managing Director, Sujit Jain, and Bollywood actor, Sanjay Dutt. The investment will be used to establish a physical retail presence in India and support the company’s future global expansion plans. Despite being founded during the pandemic, the sneaker marketplace has experienced significant growth, particularly among millennials in 2022.

DawnTown’s growth plans are set to receive a significant boost with the recently secured seed funding. The company aims to enhance its customers’ offline sneakers shopping experience by opening multiple retail outlets in India.

Bollywood actor, Sanjay Dutt, who has invested in DawnTown, expressed his passion for cool shoes, especially sneakers. He looks forward to collaborating with the company to create innovative and groundbreaking products. Dutt is excited to share his love for sneakers with the world and is eager to witness the range’s success.

According to DawnTown founders, Risheek and Kushagra, the sneaker market’s immense size and future growth potential have always excited them. The recent seed funding will enable the company to establish a flagship store in Mumbai’s Pali Hill and curate its inventory to meet customers’ diverse preferences. The founders are determined to tap into the growing sneaker market and leverage the investment to realize their vision for DawnTown.

Netsurf Communications Managing Director, Sujit Jain, also joined the seed funding round for DawnTown. The investment will primarily support the establishment of physical retail stores in India, with plans for global expansion in the future. Jain’s contribution marks a significant step forward for DawnTown, which is poised to capitalize on the growing demand for sneakers in the Indian market and beyond.