An Rs. 150 crore ($18 million) fund has been launched by Recur Club, a debt marketplace for startups and SMEs, with the aim of propelling the growth of direct-to-consumer (D2C) brands in the quick commerce space.

Recur Club states that the goal of this program is to give these brands the growth and working capital they need to expand their marketing campaigns or buy more inventory.

The goal of this special fund is to disburse loans in a week. The debt options available on the platform are made to specifically address the financial requirements of companies in a range of revenue and profitability levels. This fund will assist companies with their growth plans, marketing budgets, and inventory management on PO-linked quick commerce platforms.

Market research indicates that the D2C sector is expected to surpass $60 billion by 2027 and that the Indian quick commerce market will grow at a compound annual growth rate (CAGR) of more than 25% until 2030.

This new fund, according to Recur Club, is in line with its mission to support the expansion of "Make-in-India" startups, especially those operating in the D2C market's quick commerce sector. Notable companies that have profited from its funding are Wellversed and Ustraa.

According to Eklavya Gupta, Co-Founder and CEO of Recur Club, "It's evident that these businesses are primarily investing in scaling inventory to keep pace with consumer demand and employing strategic marketing efforts, as evidenced by the fact that over half of the 300 consumer brands we've financed are using quick commerce platforms."