Digital Fresh fruits supplier Fresh From Farm earns $2 million in Pre-Series A

An innovative B2B2C platform that caters the demand for fresh fruits, Fresh From Farm has secured $2 million in its Pre-Series A funding round directed by Ashish Kacholia, the Founder of Lucky Investments.

The acquired funding will be utilized to expand the team, improve the technical area & launch certain new product portfolios.

Also, Fresh From Farm offered a limited exit to the early investors providing more than the 400 percent returns. In the month of November 2022, the startup’s early investor IPV led seed funding round & raised Rs. 3 crore.

Established in 2021 by Rohit Nagdewani, the startup Fresh From Farm utilizes an exclusive tech interface to project & produce a demand-supply equilibrium to lessen the wastage of fresh farm produce. The flagship product of the startup F3 adapts the fruits vendors into a small franchises & sources, ranks & levers fruit for them & permits them to concentrate on only sales & profits.

Expressing to this fundraise, the Founder of Fresh From Farm, Rohit Nagdewani shares, “Our vision of becoming India’s largest Fresh Fruits company aligns with our efforts to expand aggressively in New Delhi/ NCR. While currently delivering at over 300+ locations every day, our key focus at wastage reduction and efficient demand consolidation have allowed for our retailer partners to earn an average of 29% more than working through traditional channels. On the growth front, we are aiming to touch Rs. 100 crore ARR by the end of this calendar year”.

Likewise, the Founder of Lucky Investments, Ashish Kacholia states, “The F3 team is solving a large problem for fresh fruits retailers by handling their sourcing logistics and helping improve their quality of life. Consolidation of demand in an otherwise fragmented and unorganized market is the key driver of the business. Rohit and his team’s deep expertise on the subject matter and their focus on unit economics allowed us to build conviction for the investment.”

Vegrow & Ninjacart are the other important startups in the similar space.