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Digital Fruits Supply Chain Startup Superplum lifts $15 million in Series A

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India’s first digital fruit supply chain that connects the best local farms to the world, Superplum has secured $15 million in Series A funding round directed by Erik Ragatz, previous partner & existing senior financial advisor of private equity venture Hellman & Friedman.

Ragatz enters a group of existing investors in Superplum including Dan Rose, Steve Jurvetson, Mark Siegel, Kabir Misra, Rick Kimball & Binny Bansal.

In the month of June 2021, the Noida-headquartered startup Superplum raised $3.8 million in its Pre-series A round & to date, the company has raised $22 million.

According the press release, the acquired funds will be permitting the startup Superplum to continue to construct its enterprise infrastructure & quicken its journey to renovate the fresh produce supply chains in India.

Established in 2019 by Shobhit Gupta, Superplum has generated a direct-from-farm produce supply chain using exclusive technology & cold-chain infrastructure to enhance how produce is grown & gotten to the market. Superplum expands the shelf lives & improves the quality of fruit, reduce the food waste & amplify the income of the farmers.

The startup privileges to be the first finest fruit brand in India that offers customers with best quality & better produce such as litches, mangoes, apples, grapes, cherries & plums & many others.

The startup works intensively with the farmers across the 22 states in India such as Kashmir, Karnataka, and Bihar. It runs up-to-date sourcing & supply chains for 25 fruits across the year.

As per the startup intelligence platform for data & information, TheKredible, agri-tech startups in India recorded a sharp slowdown in the investment of $182 million in 2023 from 773 million in 2022 & $635 million in 2021.

The startup trades its produce to the consumers through diverse digital platforms such as Amazon Fresh, Swiggy, Zepto & Blinkit. The premium fruits of Superplum are also accessible at key retailers in India such as Metro, Spar, Lulu, Modern Bazaar, Trent, More & renowned grocery stores in NCR & Bengaluru.