Team Startupcity

• Divine Hindu raised Rs 1.56 crore in seed funding led by BeyondSeed, with support from D2C Insider Super Angels and Signal Ventures.
• The startup will use the funds to expand in India and globally, targeting markets like the US, UK, UAE, and Canada via Amazon Global.
• Divine Hindu is developing new spiritual products, including curated puja kits and wearable accessories, while scaling on major e-commerce platforms.

Spiritual lifestyle startup Divine Hindu has raised Rs 1.56 crore in a seed funding round led by BeyondSeed, with additional participation from D2C Insider Super Angels and Signal Ventures. The investment marks a key milestone for the startup as it gears up for expansion, product diversification, and building a digital-first community rooted in Hindu culture and spirituality.

Founded by brothers Aniruddha and Anurodh Singhai, Divine Hindu offers a curated range of certified devotional products including Rudraksha beads, Tulsi malas, Karungali wood, sandalwood artefacts, incense, brass idols, sacred jewellery, gemstones, and puja kits. It also features religious texts and places a strong emphasis on ritual purity and support for traditional Indian artisans.

The fresh capital will fuel the brand’s domestic and international growth, enhance product innovation, and strengthen community engagement. “Divine Hindu is born out of our personal affinity for spirituality and culture”, said the founders. “With this funding, we’re ready to grow globally and build a vibrant platform for today’s devotees”.

The company is currently scaling up across Indian e-commerce platforms like Amazon, Flipkart, Myntra, Blinkit, Zepto, and Instamart. It is also preparing to expand globally through Amazon Global, targeting key diaspora markets in the US, UK, UAE, and Canada.

Mentored by D2C entrepreneur Arjun Vaidya, Divine Hindu is developing new product categories such as curated puja kits and wearable spiritual accessories, reinforcing its vision of becoming a global destination for modern spiritual seekers.