Team Startupcity

• WiseLife raised Rs 8 crore in a pre-Series A round led by Rukam Capital, following its success on Shark Tank India Season 3.
• Funds will be used to expand product lines, boost community engagement, and scale distribution of eco-friendly yoga and fitness gear.
• With India’s yoga mat market projected to reach $2.2 billion by 2033, WiseLife aims to become a leading brand in sustainable wellness products.

WiseLife, a rising wellness startup known for its eco-friendly yoga and home fitness products, has secured Rs 8 crore in a pre-Series A funding round led by Rukam Capital. The brand, which gained national attention through its successful pitch on Shark Tank India Season 3, had impressed all four sharks Aman Gupta, Anupam Mittal, Ritesh Aggarwal, and Namita Thapar securing investment from each of them.

Founded in 2022 by Prateek Kedia, WiseLife aims to redefine everyday wellness through thoughtfully crafted and sustainable products. The brand offers a curated range of biodegradable yoga mats, fitness gear, and lifestyle accessories that blend premium design, durability, and affordability. The startup had earlier raised $145,000 in a seed round in September 2024.

WiseLife plans to utilize the fresh funds to further strengthen its position as India’s go-to brand for premium, eco-friendly yoga gear. Its future roadmap includes launching new product lines, enhancing content and community engagement, and expanding distribution networks.

The timing is promising, as India’s yoga mat market is expected to grow from $1.4 billion in 2024 to $2.2 billion by 2033. Globally, the market is projected to hit $26.5 billion by 2030. With a growing customer base and a strong focus on innovation, WiseLife is poised to make a significant mark in the wellness industry.