Earthful Secures Rs 26 Crore to Boost Women's Health and Product Expansion
- Earthful raises Rs 26 crore in pre-Series A led by Fireside and V3 Ventures
- Funds to expand women’s health portfolio and strengthen teams
- Startup crosses 2 lakh customers with strong repeat demand
Plant-based nutrition startup Earthful has raised Rs 26 crore (about $2.89 million) in a pre-Series A round led by Fireside Ventures and V3 Ventures, with additional backing from Atrium Angels. The Hyderabad- and Mumbai-based company, founded by sisters Veda Gogineni and Sudha Gogineni, focuses on clean-label, plant-based nutrition with a growing emphasis on women’s health.
Earthful previously appeared on Shark Tank India and had raised nearly $1 million from angel investors and family offices. The company reported 3x growth in the last financial year, driven largely by strong customer retention and repeat purchases.
The fresh capital will help the startup expand its women’s health offerings, strengthen its teams in Hyderabad and Mumbai, and accelerate product development and brand building. Earthful aims to scale its research-driven approach to preventive nutrition and broaden its presence across India.
The company is known for using simplified, clean ingredients and claims to be the first Indian brand to introduce multivitamins designed specifically for menopausal women, formulated with a blend of vitamins, minerals, and herbs. It also operates in the fast-growing plant protein category.
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Over the past two years, Earthful has built a user base of more than 2 lakh customers, supported by a product lineup that includes daily multivitamins for all age groups, plant protein options, and formulations for skin, hair, and sleep.
With rising consumer awareness around preventive health and clean nutrition, Earthful aims to further strengthen its position in India’s wellness market.
